Local Seach Optimization Services

Seattle - Bellevue WA Attorneys - Is Your Marketing WRONG?

Marketing is about getting your company NAME, ADDRESS, EMAIL, WEBSITE URL, and PHONE NUMBER in front of as many people as possible. Our experience tells us time and time again that PRINT ADS, local TV ADS, your MAIL COUPON PACK offers, and FLYERS DO NOT WORK FOR THAT ANYMORE! People are not using those methods to find services. They are LOOKING AT A SCREEN, either on their desk, on their Android or IOS Tablet or in the smartphone in their hand! In fact - WHAT DO YOU DO TO FIND INFORMATION? There's about a 96% chance that you are using a PC, a tablet, or your smartphone. So does everyone else, including your potential clients! If that is the case, how do you go about getting your company information in front of them?

INTERNET MARKETING FOR YOUR LEGAL FIRM! Here are 10 ways Attorneys are getting it wrong!

Local SEO increases visibility of your business or practice by putting your website @ the top of local listings - and KEEPING it there. If you have a local roofing business you need locally-specific traffic to your site. These potential new customers will likely contact you BEFORE anyone else.  Your targeted local Google rankings will make sure your company reaches motivated local customers in your LOCAL market.

1. Your Website is not Mobile Friendly During the last ten years, cellphones, now smartphones have become the primary focus of how people interact, shop, research, entertain themselves, and more. I ask attorneys to look in on their waiting room from time to time. What are their clients doing? They’re most likely on their phones, and used that very phone to find, call, and potentially hire your firm! Today, everyone is walking around with a smartphone so it’s doubly important to not look over your mobile customers. Today, just having a website is not enough to acquire a client. Your website must be optimized for mobile devices and must be user friendly on both Android and Apple pads and smartphones. Why is this so important? In a 2018 survey over 50% of people said they would immediately back out of a website if it wasn’t user friendly with their mobile device. That’s a lot of lost potential clients! What’s worse, is that as of 2016 Google deindexed sites that did not meet their mobile user requirements. So not only does a lack of a mobile friendly site hurt your chances with clients, they are unlikely to find you on internet search engines!

2. Your Website doesn’t have a Blog Every firm’s website would benefit greatly from a blog! Blogs not only provide your potential clients with important legal information and content, they increase the traffic to your website. Search engines like Google look for keywords and inbound links to determine your ranking on their search engine. Law firms with blogs have over 95% more inbound links, which, over time, can improve your ranking. Blogs are also a great tool to build your online reputation, as they give your clients insight into your legal expertise and knowledge. It’s also another way to interact with potential clients, as many people choose to comment, address legal concerns, or ask questions before hiring an attorney. Because of this, it’s important to allow people to comment on your blog and to respond to their questions and comments. Additionally, blogs can serve as a tool to gain feedback from clients looking for your legal services. In this case, we highly recommend incorporating social media platforms. Providing a link to your blog on social media platforms such as Facebook, Twitter, Instagram, Tumblr, LinkedIn and more is a way to expand your online presence over a number of popular applications. It’s also a great way to keep your presence fresh and active.

3. Your law firm needs to be on Social Media. Period.  As I mentioned above, social media provides a number of creative platforms from where you can share your legal knowledge and expertise, as well as get your firm’s contact information out to potential clients. And the best part about it? It’s inexpensive! We are not in the days of the highly expensive Yellow Pages anymore – today, it won’t cost you anything to create a Facebook, Twitter, LinkedIn, Tumblr, Google Business, or Instagram account. Of course, it will cost money to run ads if you choose to, but the costs are much less than the print ads, billboards, circulars, and phonebook listings of the past. Today, your law firm will benefit greatly from social media. Your potential clients are using these platforms more and more and you need to be where they’re looking.

Over 80% of people in America have a social media presence and profile. This is the new, modern tool that your potential clients are using to find, follow, and potentially hire you as their attorney. If you choose not to expand your firm into social media, you are missing out on an enormous marketing opportunity, and the chance to engage with clients looking for your services.

5. Your Website Takes Forever to Load

A slow loading website can be the death of any business or law firm. You spend thousands of dollars to get potential clients to your website and they end up leaving because it takes too long to load. The average user will spend no more than 6 seconds waiting for a site to load before clicking back and going on to the next page (your competitor). In today’s second to second flow of information, users are increasingly more impatient. I guarantee you that your potential clients will abandon your website if it takes too long to load.

In this day and age every second counts. Make sure your web hosting company is fast and secure, and spend a little more each month for a faster service if your current hosting company isn’t delivering  a quick load time. In addition, hire a web designer to improve your code and keep it up to date with current website trends and requirements. Just throwing a website up and forgetting it is a huge way to lose clients, as it needs to be continually updated and protected.

Additionally, Google and other search engine providers, partly base your search engine ranking on your website’s load time. So if you have a slow loading site, or broken links, your ranking can go down.

Every second of slow or down time is a loss of business. Page load time needs to be a top priority for your law firm.

Our agency offers local SEO search strategies and techniques specifically tailored to where your roofing businesses is located, to send only the right local content, including inbound links, on-page relevant content, and social signals & mentions.  These signal to Google that  your business is relevant to the local search market. We use cutting-edge, highly optimized marketing strategies that allow you to build a stronger customer base and allows your business to grow organically.

Is that confusing? Of course it is. The SEO landscape changes daily, hourly. We track all changes and modify your marketing to fit what is happening TODAY by people searching for roofers TODAY.

We put great effort to achieve higher rankings for roofing companies in local search results by constantly updating our techniques and practices with Google's latest changes, state-of-the-art ranking software, checking how your competition ranks and what they're doing (that works), and continuously re-evaluating and upgrading information for accuracy. We monitor your profiles on popular web and social media platforms, and provide regular posts with useful information to targeted consumer groups.

You could do that too...but you'd spend all of your time looking at a computer instead of what you should be doing - calling new or current customers and doing bids for work. We'll do your marketing for you!

65%

Increase in online transactions

76%

Increase in Online Use

148%

Increase in MOBILE usage from 2014

80%

Mobile is now the 1st Screen

Effective Local SEO Solutions

MOBILE HAS TAKEN OVER FROM DESKTOP!  BELIEVE IT!

We also optimize local searches primarily for MOBILE (smartphone, tablets, even in-dash) as well as desktops. The statistics show that over 80% of all BUYER TRAFFIC comes from a mobile device. Whether you believe it or not, IT IS HAPPENING and our own experience confirms it. Our techniques and practices continually gain outstanding listings on top of your local traffic competitors, whether MOBILE or DESKTOP.

Our approach to putting your website in front of Mobile and Desktop searchers will target the customers who are looking for you RIGHT NOW.

By keeping your business’ business info accurate and optimized for local customers, search engine mapping systems will prefer to show your information and your business - INSTEAD that of your competitors.

Effective Web Development Solutions

Our case studies

See all projects

Tell Us About Your Business

Let us help you get in front of customers looking on the FIRST page of search results, and grow your client base.

Find out what we can do with your Roofing Company marketing budget, and jump ahead of your competitors.

IF YOU DON'T, THEY WILL.

Testimonials

See all testimonials